St. John's University Library, New York (an unofficial page)

Business

Advertising | Brand Names | The Business Plan | Company Information | Industry Information
Marketing | Ratios | Stock Market Information | Taxes | Women in Business


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Advertising

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Brand Names

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Business Plan Sites

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Business and Financial Ratios


SJU has excellent sources for business ratios.

The following two printed sources are kept at the Reference Desk and provide ratios for the Industry only.

For individual company ratios use Hoovers (also provides a useful comparison to the industry) while Disclosure provides a greater number of ratios and provides up to three past years for a comparison of company progress.

Following are some useful online sites for information on what ratios are and how to use them.

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Companies

Public vs Private Companies
The most important division among companies, at least for the purpose of finding information, is between public and private companies.

A public company being one which is traded on a stock-exchange. (Public companies are required by law to publicly reveal financial information about themselves.) The most reliable way of obtaining this information is via the 10K form which is filed annually with the SEC (Security and Exchange Commission). These reports are available at their site through the EDGAR database.
A private company being one which is NOT traded on a stock-exchange. Private companies are NOT required by law to make public any inforation about themselves.

One of the quickest and easiest ways to discover which is which is to use the Dun and Bradstreet Million Dollar Directory Ref HC 102 D8 kept at the Reference Desk. Public companies are maked with a triangle next to their name. It lists brief information on over 160,000 companies, 136,000 of these being private companies. For many private companies this may be the only available source of information. Caution. Any printed directory has obsolete information even before it's printed. If the information is critical please confirm in a more up-to-date source.


  • Edgar - Searchable database of forms filed by public companies (10K, 10Q, etc.) with the U.S. Securities and Exchange Commission Public Only
  • Hoovers Online - Search Hoovers Company Capsules by name, ticker symbol, or keyword. Covers over 11,000 companies. SJU Subscribes to this databases and has full access to the passworded features. Both Public & Private
  • Disclosure. Information is derived from the EDGAR files but has much value added materials including historical data. Public Only
  • Thomasí Register of American Manufacturers - Search database by product, service headings and brand names. Covers over 155,000 companies in U.S. and Canada. (Requires registration which is free.) Both Public & Private
  • Finding Company Information - Tutorials
    Two excellent tutorials follow which provide step-by-step guides to finding company information on the web.
  • Company and Industry Research - From the webpage "This web site provides tools for researching specific companies, industries, and manufacturing processes. For business researchers not yet familiar with the internet, a brief "Introduction to the Internet" is provided."
  • Stock Quotes from Yahoo - Stock quotes plus other financial information from Yahoo.

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Industries

  • SIC/NAICS Codes - Structure of North American Classification System plus NAICS and Standard Industrial Classification (SIC) comparability tables.
  • Company and Industry Research - From the webpage "This web site provides tools for researching specific companies, industries, and manufacturing processes. For business researchers not yet familiar with the internet, a brief "Introduction to the Internet" is provided."

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Marketing

  • Market Share Guide
    • A guide to what market share is.
    • Examples of market share data
    • Sources for printed data
    • Sources for online data with search examples
  • Market Share Data - a site from Duke University with some suggestions for finding market share data.
  • www.bizmove.com - A commercial site with guides to marketing and sales for the business owner.
  • Market Research Firms Directory - A directory of market research firms listed alphabetically, by location, and by area of specialization.

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Stock Market Information

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Taxes

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Women in Business

  • Women In Business. - This site is maintained by a section of the Association of College and Research Libraries.

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  • Link to Business and Economics section of St. Johnís Subject Page
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    This page was created by P. Charles Livermore, Reference Supervisor.
    It was last updated on July 31, 2000.