Market Share Data*Definition
Example of Product Market Share
Example of Industry Market Share
Printed Sources of Market Share Data
Online Sources of Market Share Data
total sales of the specific product category or industry.
Market Share of a Product
If we compare this one product Whamo Treat and define their competition as the four (4) other bars listed, then Whamo Treat has a market share of 33%. $1,240,000 divided by $3,714,000.
Market Share of an Industry
In the above example we looked at a specific product Ė the Whamo Treat. Now we want to compare companies. Assume there are a total of 5 companies being compared. It may be that there are many more companies in the industry but these are the mass market manufacturers and they produce over 80% of the candy manufactured and sold in this country.
On the other hand you may find you have to include more companies depending on your definition of the competition (or on the definition your professor assigns you).
In comparing Candy Companies we find that Whamo has only 9.8% of the market share among these companies.
When you find this type of information a source will usually be indicated. It should be noted that one of the largest candy companies Mars Inc is a privately held company and is not required to reveal much about its operations. In this case much of the information may be guestimation.
Printed Sources of Market Share Information SJU Queen Campus
Online Sources of Market Share Information
* Names and data are fictional.
This page was created and is maintained by P. Charles
Livermore, BA, MLS, MBA, Reference Supervisor, St. John's
Last update: May 10, 2000.
It should be noted that while I am an employee of St. John's University this page is not under their control in any way. St. John's University should not be held responsible for the accuracy, or for that matter, the inaccuracy, of any information, the opinions or any thing else which might appear here.